9-9-9: The Clear, Bold Leadership of Herman Cain

In early October, 2011, Herman Cain went from an also-ran in the U.S. Republican primary lineup to a front-runner. This was largely a result of one tactic—clear, bold leadership. The former head of Godfather’s Pizza’s bold flat tax proposal of 9% income tax, 9% sales tax, and 9% corporate tax appeals to voters for two reasons—it seems fair and is very simple. Communicating the proposal is a no-brainer.

Clear, simple communications are an invaluable tool as a leader. I remember well when the U.S. air traffic controllers went on strike on August 3, 1981. Initially I wondered what the issues were for the controllers to take such a drastic measure, and wondered if they had legitimate grievances. My sympathetic leanings were quickly reversed when President Ronald Reagan announced on TV that all striking controllers would be dismissed unless they return to work within 48 hours. He framed a complex issue in very simple terms: should public service employees who sign an agreement that they will not strike be allowed to go on strike? Hard to argue with that.

• Take a firm, bold stand when necessary
• Frame issues simply and clearly for easy communication

Keywords: leadership, communication

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One Response to 9-9-9: The Clear, Bold Leadership of Herman Cain

  1. Peter Goldis says:

    Herman Cain is a wack. from his comments on recent interviews about prolife stance where he flip flopped when being asked about what he beleived with regards to abortion for a woman who was raped to his most recent commercial which garnered attention but showed him to be nothing more than a joke. If hes the number one candidate for the repulican party we are going down in flames. I think Mitt romney is the most presentable of the bunch although he came across as a little too aggressive on the most recent debate.

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